St. Francis de Sales School Rebranding
St. Francis de Sales (SFS) School is a college-preparatory school with a distinguished presence in the local community—yet that presence was being diluted by a lack of visual brand standards. SFS needed a rebrand with an iconic look that would remain cohesive, whether it was utilized by internal stakeholders or outside vendors.
Delivering a Unified Look and Feel
Concentrek undertook a brand audit that spanned over a year and included an appraisal of the culture, mission and future plans of this revered institution. The new visual standards would have to both appeal to current and potential students, as well as solidify and clarify the brand for parents, alumni and stakeholders. Following in-depth consultations, Concentrek made recommendations for a fresh, consistent visual concept.
Brand Standardization
Concentrek created a comprehensive Brand Elements & Usage Guidelines document that provides specific usage details and includes standards for everything from official colors to logomarks with tagline variations. Within the extensive yet cohesive logo system, Concentrek provided options for each application of the school’s new look.
Diversified Applications
Careful consideration was given to all aspects of the SFS brand to ensure that it could be applied to many different substrates and in many different environments—from television commercials to sports uniforms to football fields.
Brand Animation
Concentrek integrated the new brand elements into a powerful animation for use in a broadcast television campaign, across social media channels and during live events.
