The Hug Fund Ripple Effect Video

Sometimes the simplest statements make the biggest impact. One small ripple starts a chain of events—just as one small act of kindness can have a lasting impact. The Concentrek Group took that advice to heart, creating a video for the HCR ManorCare Hug Fund that uses simple yet poignant thoughts and images to lead viewers on a journey of compassion.

"Simplicity is not necessarily simple. To make a 'simple' statement work, each element needs to be carefully crafted—syncing up words, animations, music and audio to achieve the perfect pacing and tell the story most effectively."

—Sarah Yacko, Creative Director  

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