Dana Aftermarket Performance Campaign

For people who push their vehicles to the limit off-road and on the track, Dana and its Spicer brand are practically legendary. Dana sought to bring some of their most in-demand products under one Performance banner—and CG stepped up. An aggressive look and tagline come together, telling everyone that these high-performance products are not to be trifled with.
“We knew what we were looking for when we were branding the performance line. We weren’t surprised to see that CG knew what we were looking for too.” Ron, Dana Aftermarket Group

“We helped bring these products to a whole new audience, and for an established brand like Dana that’s pretty awesome.”

–Denny Kreger
Art Director

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Contact Concentrek Group


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