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As a leading manufacturer of ceramic brake pads, Akebono serves a number of audiences. While they remain B2B at their core, they know they need to speak to the end user as well. Akebono needed a website that spoke to everyone at once—while still managing the messaging that went out to each individual audience as well.
“When we develop a website for a company, we ask where their visitors come from and where visitors need to go. For Akebono, we made sure there were strong calls to action throughout the site, leading users from Point A to Point B.”
—Eric Klinger
Director of Communications
“Concentrek Group asked the right questions and helped us get our messaging in line so that we could have one site that could benefit everyone.” Jen, Akebono Brakes
