Maintaining your brand’s voice across all social platforms will help to increase trustworthiness and allow you to focus on your brand’s mission. Not sure how to go about doing this? We have some ideas to help your brand stay consistent and authentic.
Tags
Trade shows provide an opportunity for brands to market their products and services directly to potential clients. Help your business attract attention with our advice on optimizing your trade show presence—before, during and after.
All of the logistics of preparing for an event can be overwhelming. Stay ahead on promoting your event with our tips for a strong marketing strategy!
If you work in the world of marketing, you may have heard the term GDPR tossed around a lot lately. Take a look at what these changes in regulation could mean for your business.
Google Analytics is a great platform for understanding your website’s metrics and performance. We’ll help you break it down to navigate all of the metrics, so you can best optimize your site—and your future marketing strategy.
The holidays are one of the happiest—and most stressful—times of the year. Stay on top of your business’ marketing plan with our tips for your most successful holiday marketing yet!
People know a good and easy-to-use website when they see one. But pinpointing the exact parts that make it user friendly can be difficult. Optimize your website with our tips on creating a streamlined user experience.
Imagery is an important tool for conveying information in a memorable and interactive way, and 3D modeling is becoming increasingly popular in the marketing world. Is this image creation option right for your product, though?
Are you getting the most out of your content management system? Still trying to decide which one is right for your business? Learn more about how different CMS platforms can support your business’ needs.
While it is a form of social media, LinkedIn is unique in its ability to connect professionally while providing a platform for businesses to talk about relevant industry development. Wondering if your B2B approach could use some refinement? We can help!
Have you found a niche that you think an app would serve well? Take a look at some of the things to consider when creating an app.
Contrary to popular belief, email is not dead. In fact, it’s still a great way to reach your customers, as long as you’re doing it right.
With Instagram’s 800 million monthly active users, creating and maintaining a strong and engaged following is key for social media success. It’s not as difficult as you might think when you know the right strategies and insider tips for developing a powerful Instagram presence.
If your content isn't optimized for search engines, you're going to have a hard time driving organic traffic to your site. Make sure your website is searchable, utilizing top strategies like keyword research.
Short attention spans and the need for instant gratification have proved the millennial generation a hard group to market to. How can your business succeed in reaching this fast-paced generation? Enter: Snapchat.
Companies with active blogs generate 67% more leads per month and 97% more links to their websites. Wondering how to stay on top of this trend? Check out a few of our tips on website blog practices.
If Instagram is for pictures, Twitter is for words and Facebook is for life updates, then what is the role of Pinterest in the world of social media and marketing?
With 1 billion daily active users, Facebook is maintaining its reign as the top social platform. But, often organic content isn’t sufficient for getting your brand’s message out there. Take a look at this handy guide that will help your brand start successfully using paid advertising on Facebook.
YouTube has taken the lead as the world’s second largest search engine, making video content an important part of any marketing plan. Discover how video can help improve your brand’s online presence!
How can content marketing complement and enhance your traditional outreach? What does content marketing do that other marketing can’t? These are the questions we get a lot. We aim to answer them here—with neckties!
Even in this digital age, some people are calling print the hot new trend in content marketing. If you’ve got great content that’s designed to last, it could be a great option—if you keep some key ideas in mind. Are you ready to take it to the page? Find out!
Looking to ensure your company's Twitter profile is optimized for top results? It's important to make sure your visual elements are sized appropriately to align with Twitter best practices.
Twitter is the microblogging platform that allows your brand to broadcast short messages at a high frequency to followers. The question that many clients have when it comes to Twitter is whether or not they should be on it. We believe the answer to this question depends on the brand and the audience.
Pinterest is a platform that inspires users to learn or do something—something that companies can use to their advantage. The success of a brand's virtual pin board relies heavily on the visual appeal of the content they share.
Use this post as a guide when creating content for your brand's Pinterest profile, ensuring your Pins inspire users to interact with your brand.
Your Facebook Page is an advertising tool for your business, making it critical for the Page’s creative elements to be designed specifically for the channel—not as an afterthought. Use this post as your guide to Facebook image sizes, including everything from the cover photo to a thumbnail image.
As we build websites for our clients, we often hear that they want to make sure information is “above the fold,” meaning that users won’t have to scroll down to see the call to action or an essential piece of information. It’s understandable. And at first glance it makes sense.
Unfortunately, it’s also kind of a myth.
Contact Concentrek Group
Contact Concentrek Group
CONTACT CONCENTREK GROUP
Ready to see what Concentrek Group can do for you? Fill out this form and we’ll be in touch soon. Can’t wait? We don’t blame you—contact us at 419.244.9000 or info@concentrekgroup.com.