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"I wanted to convey the idea of a journey in their design, which is important to their company. We began with a brand refresh—incorporating some of their current elements and updating them to complement the industry. We also stylized images and developed icons that reinforce the content on the site."
CG also provides content marketing solutions aimed at generating new leads for Polaris. In addition to regular content posted to Polaris' social media channels, CG develops in-depth downloadable content that establishes Polaris as a thought leader in the 3PL industry.