The Hug Fund Ripple Effect Video

Sometimes the simplest statements make the biggest impact. One small ripple starts a chain of events—just as one small act of kindness can have a lasting impact. The Concentrek Group took that advice to heart, creating a video for the HCR ManorCare Hug Fund that uses simple yet poignant thoughts and images to lead viewers on a journey of compassion.

"Simplicity is not necessarily simple. To make a 'simple' statement work, each element needs to be carefully crafted—syncing up words, animations, music and audio to achieve the perfect pacing and tell the story most effectively."

—Sarah Yacko, Creative Director  

Contact Concentrek Group

Contact Concentrek Group

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