Dana Aftermarket 2015 SEMA Video

The 2015 SEMA show in Las Vegas was a big one for Dana—the debut of their Ultimate Dana 60™ and Ultimate Dana 44™ axles, engineered to meet the demands of off-roaders everywhere. This auspicious occasion called for a seriously exciting video presentation. This video delves into the inner workings of these axles, designed for the Jeep Wrangler JK, as well as a host of other Dana-backed aftermarket products. Spectacular effects combine with features and benefits, so you feel like you’re hitting the trail and learning at the same time!

"We mounted GoPros underneath a Jeep, motion-tracked the footage and composited the 3D rendering onto the video, creating a really cool way to present all the features of the Ultimate Dana 60™ axle."

—Travis Wade, Director of Motion Graphics & 3D Animation  

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Contact Concentrek Group

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