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Our eagerness to understand an industry means we take opportunities to learn the business through and through. When we redesigned the APS site, we listened closely to who their visitors were and where they came from, so we could create a site with the specifics of their medical billing audience in mind. In addition, we designed pages that used easy-to-understand infographics to outline their processes.
"During our discovery sessions, we learned that many visitors were coming to the APS site to browse whitepapers and newsletters. Knowing that, we were able to develop a hierarchy of information that ensures a meaningful experience for visitors."
–Eric Klinger
Director of Communications
