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Gone are the days of patience while surfing the web. We are a society with thumbs that think faster than our brains, so when a website doesn’t appear properly from device to device, it’s onto the next one!
If your company website is not responsive, you’re putting a nail in your own coffin. In fact, half of consumers have stated that if a website isn’t mobile-friendly, they will not return to the site. So, if you’re still operating on the 2008 mentality that mobile web design is an afterthought, you’ll definitely want to read through the end of this blog post.
Old School Mobile Web Design
When it came to mobile website design in the olden days (a.k.a., the days of the first generation iPhone), the practice was to create two URLs—one for desktop and one for mobile (e.g. mobile.website.com). This old-school practice is NOT SEO-friendly as it forces Google to index the same content more than once.
If you just read the above paragraph and thought to yourself, ‘Oh no, this is exactly what my company is doing,’ you should pick up the phone at this exact moment and contact our web development team.
Mobile-Friendly Web Design
Social Media Today reported that in 2014, mobile web viewing “matched or surpassed desktop for the first time on many sites,” making it imperative for your company website to follow suit.
The website development team at Concentrek Group specializes in the creation of responsive design. The first question the developer asks themselves is, ‘How will this site appear in mobile form?’ This initial thought process allows our team to determine whether or not the layout will work—if too many elements will need to be hidden on mobile, functionality will be lost and the site will not perform well for users.
As we stated earlier, we are a very impatient society—if your mobile site takes just one second longer than the competitor’s, you may lose business because of it.
To design a site that will load as the user expects it to, our web developers keep the page load size in mind. Sites that consist of smaller files will load quicker on a mobile device and will not require a significant amount of the user’s data—and let’s be honest, no one wants to use 10MB of data to load your website.
Responsive design doesn’t only operate better for the user; it also impacts your search engine optimization (SEO) ranking. Google has announced that starting April 2015, the search engine will use mobile-friendly factors in its mobile search results. These ranking factors will tag your site as mobile-friendly and also help your site to appear higher in the search results.
When your site follows a responsive design, it also helps to reduce the bounce rate—when people leave your site after visiting just one page. Users won’t be as apt to leave a site if it loads quickly and is easy to navigate on a mobile device. And, as you may suspect, your website’s bounce rate can directly affect your SEO ranking.
Your Company Website
The Concentrek Group team challenges you to take your smartphone out and visit your company website. If the site does not appear to be mobile-friendly, or in other words, there’s a whole lot of minimizing and maximizing needed to navigate the site—it does not pass the mobile test.
Each time a potential customer visits your website via a mobile device and leaves due to lack of functionality, you are losing business. Contact our web development team today to start the process of building a responsive website.