Twitter Image Guide

Laura Hanley | 06.12.2015

If your brand has taken the plunge to join the Twitterverse, you’re going to want to listen very carefully to what we have to say—if you don’t, there will be consequences.

Oh sorry, did we scare you? We didn’t mean to—we’re just super serious about social media because if your social profiles aren’t set up correctly, it won’t reflect well on your brand. A large part of Twitter best practices is creating visual elements for the page that are not only appropriate for the platform, but meet various sizes and specifications.

The CG social team has taken the liberty of listing out the various images needed for the Twitter platform below, including a brief explanation of where the image is used, the size specifications per the platform, and what the image should consist of.  

Twitter Profile Photo

Your Twitter profile photo appears on your profile, in the Timeline of your followers and of your follower’s followers when they retweet you, and in the ‘Who to Follow’ section of the platform. Since this image is seen across the platform, the image chosen should be consistent with brand guidelines.

Twitter Profile Image Size:

  • Upload as 400 x 400px
  • Image appears largest on profile and smaller elsewhere

Twitter Header Photo

The header photo appears at the top of your Twitter profile. The image is large and provides the opportunity to creatively share your brand identity.

Twitter Header Image Size:

  • Upload as 1,500 x 500px
  • Be aware of the area covered by the profile photo

Twitter Timeline Photo

When you attach a photo to a tweet, the image appears within the Timeline of your followers and within the Timeline of your follower’s followers if they retweet you. Media attachments such as images used to require 23 characters of your allotted 140 characters, but that's no longer the case! We encourage you to include appropriate visuals on tweets whenever possible—it will help your tweet stand out from the others in the Timeline of your followers.

Twitter Timeline Image Size:

  • Minimum to appear expanded is 440 x 220px (2:1 ratio)
    • If image is not 2:1, it will appear collapsed within the Timeline
  • Maximum to appear expanded is 1024 x 512px 

For more information on Twitter Timeline images, visit the Twitter Help Center. And if you're including text on your images, be aware that the text may be cut off on the edges when the image is viewed in stream.

Creating a Twitter Presence for your Brand

If you have decided to include Twitter within your social media strategy, it is crucial to have a profile that is optimized for the platform, while staying true to your branding guidelines.

Visual content is a large part of a successful social media strategy, making it very important to have all creative elements designed to meet the above recommendations. The social team at Concentrek Group also recommends including visual images into your posting schedule, as tweets with visuals average a 35% boost in retweets, according to Twitter.

To view a full list of social media image sizes that is updated regularly by Sprout Social, click here.

For more guidance regarding your social media strategy, contact the social team at Concentrek Group. We provide social media content creation and management services that can help your brand create an engaging social media presence. 

Twitter Image Size Gallery

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