Short attention spans and the need for instant gratification have proved the millennial generation a hard group to market to. How can your business succeed in reaching this fast-paced generation? Enter: Snapchat.
Companies with active blogs generate 67% more leads per month and 97% more links to their websites. Wondering how to stay on top of this trend? Check out a few of our tips on website blog practices.
If Instagram is for pictures, Twitter is for words and Facebook is for life updates, then what is the role of Pinterest in the world of social media and marketing?
With 1 billion daily active users, Facebook is maintaining its reign as the top social platform. But, often organic content isn’t sufficient for getting your brand’s message out there. Take a look at this handy guide that will help your brand start successfully using paid advertising on Facebook.
How can content marketing complement and enhance your traditional outreach? What does content marketing do that other marketing can’t? These are the questions we get a lot. We aim to answer them here—with neckties!
Even in this digital age, some people are calling print the hot new trend in content marketing. If you’ve got great content that’s designed to last, it could be a great option—if you keep some key ideas in mind. Are you ready to take it to the page? Find out!
Google AdWords allows you to apply a budget to specific keywords and search terms within a campaign, resulting in an improved search ranking for your company. When deciding on search terms to include in a campaign, it is important to use the terms that the customer would search for—this often means using less technical terms that the consumer better understands.
Twitter is the microblogging platform that allows your brand to broadcast short messages at a high frequency to followers. The question that many clients have when it comes to Twitter is whether or not they should be on it. We believe the answer to this question depends on the brand and the audience.
Pinterest is a platform that inspires users to learn or do something—something that companies can use to their advantage. The success of a brand's virtual pin board relies heavily on the visual appeal of the content they share.
Use this post as a guide when creating content for your brand's Pinterest profile, ensuring your Pins inspire users to interact with your brand.
Your Facebook Page is an advertising tool for your business, making it critical for the Page’s creative elements to be designed specifically for the channel—not as an afterthought. Use this post as your guide to Facebook image sizes, including everything from the cover photo to a thumbnail image.
As we build websites for our clients, we often hear that they want to make sure information is “above the fold,” meaning that users won’t have to scroll down to see the call to action or an essential piece of information. It’s understandable. And at first glance it makes sense.
Unfortunately, it’s also kind of a myth.